WorkSmart Brand Identity

Creative Direction
Brand creation
Website Design 
APP DESIGN

Worksmart is The Trade Unions virtual career coach. The app helps young workers realise and achieve their goals while understanding their rights at work.

The overall WorkSmart brand is playful, informative and trustworthy. The branding is made to feel fresh and inviting and stand proudly in the digital realm. ‘WorkSmart’ typography is placed in the roundel to show you that WorkSmart will always be at the centre of everything you need, and we will always be here for you.

The brand uses roundel shapes and bright, playful colours to give you the feeling of energy, completion and movement to translate the movement of WorkSmart and the empowering values of the brand into people’s careers. Extending the roundels passed the logo into the brand represents a selection of well-rounded tools and advice to elevate into your best career self - the circle container is symbolic of the idea of complete wholeness.