A social charity campaign was created for Ella's Kitchen, the organic baby and children’s food brand. The ‘Give a Sprout’ campaign asks families to adopt a virtual sprout to raise a smile and funds for children’s charity Kids Company. The campaign plays on the idea that sprouts are ignored and left behind on dinner plates. The tongue-in-cheek campaign gives the sprouts their own personality and asks people to give sprouts a home this Christmas.

Credits: Art Direction by Gareth Gray

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