Finite Brand Identity

Creative direction
Brand consulting
brand strategy
brand creation
print design

Finite is a creative agency that provides Fintech companies with all their digital needs. With agency aspirations to be the go-to know-all brand producing educational content, podcasts and awards within the sector, the brand identity needed to be future-facing.

The new brand identity for Finite creates a clean, bold, dynamic and recognisable brand. The logo puts a unique, bespoke 'F' letterform at the forefront. Using black and white as the primary colours create a striking positioning and modern aesthetic. The neon colours and pixelated patterns run across secondary collateral to create a strong digital presence and set the brand's foundation.