Proppio Brand Identity
creative direction
Brand strategy
brand creation
print & digital design
website design
Website Development Support
Proppio is a free-to-list online property selling and letting platform. The brief was to create a new, exciting visual identity and brand positioning for the new business to stand out with purpose within a saturated market.
The brand identity, system and strategy allowed the brand personality to be recognisable across all mediums and elevate with the business through it’s successes. With a clear positioning, new name, brand values and playful and bold aesthetic Proppio dominates with a clear structure, purposeful strategy and creative brand.
brand identity
The new logo uses a continuous line to form a home and at the centre of the symbol a nod to the letter ‘P’ for Proppio, People and a ‘For Sale’ sign. The logo font was created as a bespoke logotype with a digital and contemporary aesthetic. The striking colour palette and playful brand assets add to Proppio’s overall bold brand identity expressing empowerment, community and a bold new approach to the property industry. At the core of the concept for the brand identity is to bring people and property together, seamlessly allowing people to be empowered to take control of buying and selling a home.
STRATEGY AND BRAND COMMUNICATIONS
Proppio’s overall bright, flexible and fresh visual identity is a bold new approach to the property industry, establishing and differentiating the brand in a highly competitive and saturated marketplace. This also stems through the brand to the values and tone of voice. The brand strategy holds the brand together and always provides a reference and foundation for Proppio.
DIGITAL PRESENCE
Taking the new brand identity, strategy, and tone of voice as the base I designed a website that is fresh, modern and playful. The website needed to be functional and user friendly at every aspect as Proppio is a digital business at the core. Throughout the website, there are interactive areas, and guided, animated navigation with a balance of flat colour panes and clear space to allow content clarity without distraction.
