Forevermark

Creative Direction
art direction
branding
digital & social Experience
WEBSITE DESIGN
Website Development Support
Social Media Design

I was the lead creative for Forevermark and lead the global, three-year strategy that would establish Forevermark as the ‘destination’ brand that carries consumers through their complete bridal journey creating a sense of connection and emotion.

Our initial brief from Forevermark was simple – create a digital campaign, position bridal as a key acquisition strategy and mechanism for Forevermark, to develop and reintroduce our ‘A Diamond Is Forever’ equity. It was a solution that challenged Forevermark’s purpose and how it could be utilised over ‘product only’. Working in close collaboration with the team at Forevermark and partnering agencies, our strategy was to ‘inspire forever moments’ – a moment of intense, positive emotion between two people that they will treasure forever.

Our collaboration with Forevermark led to the design and creation of a digital hub titled ‘Now, Forever‘, transforming Forevermark’s digital presence into a constant feed of ‘always-on’, purpose-driven, ‘Forever’ content. The entire platform was anchored on collaborations with real people and sourced non-fictional, authentic, inspiring stories that the platform champions and uses to engage a community. ‘Now, Forever’ serves as an ever-evolving, constant source of inspiration and information on bridal and beyond, accompanying a user through all walks of their ‘Forever’ and the journeys they take along the way.