Paypal ‘People Rule’ Campaign

conceptual design
CAMPAIGN DESIGN
PRINT DESIGN
Digital design

The ‘People Rule’ global Christmas campaign was created for Paypal to promote the power Paypal's services offer people today. The campaign creates a bold, progressive expression of the brand and directly connects to the audience, making each advert more personal. The design was the first introduction to the new identity, playful illustrations, photography style and people-centric tone of voice.

Credits: Illustrations designed and created by Giuseppe Cassano.