Luxton Aesthetics was founded with a mission to make treatments accessible and instil confidence in people. Throughout the years as the business grow the brand needed to reflect that success, mission and consistency throughout the brand communications.

Taking a modern and confident approach Luxton Aesthetic's strategy was to pay homemade to the legacy of the business and bring a fresh, professional feel to the brand.

The new logo combines a logotype that was developed from the business heirloom. Establishing meaning to the heirloom and purpose we found similar qualities in the bluebird to set the tone, forming the bespoke logotype. The disappearing forms of the typeface show harmony and represent one true form - a harmony also represented within beauty treatments. The overall brand and brand communications create a sense of trust, professionalism and safety.