Monsieur Matcha Brand Identity

Creative direction
Brand consulting
brand strategy
brand creation
print design

Monsieur Matcha is a brand new Matcha coffee bar set to launch in Paris. The brand identity for Monsieur is fresh, playful and future-facing to stand out in a popular crowd. The identity aligned with the strapline - 'damn good matcha'- creating a logo mark that can be used in fun variations while maintaining a consistent aesthetic.